Bhoodan Pochampally, located around 100 kms from Hyderabad (very close to Ramoji Film City), is the birthplace of Pochampally Ikkat Silk Sarees. Pochampally Ikkat Silk Sarees are famous for its intricate designs using bright coloured dyes.
Being so close to Hyderabad it makes a perfect place for a day trip. The trip is a mix of driving on ORR and village roads, knowing your heritage of making pochampally sarees and a great shopping spree.
We started from Hyderabad after having a heavy breakfast of idli, dosas and vadas at around 10:30am. You hit the ORR and drive towards Ramoji Film City, after crossing Ramoji there is a left turn for Pochampally village. Google maps will take you upto the village and you will see small hoardings welcoming you to Bhoodan Pochampally Industry run by government. At this point it is better to ask locals for the way towards industry which hidden amidst the village and literally fails google maps.
On reaching the industry you will be welcomed by industry run shopping complex first but please hold on and go further to explore the industry first! I had always admired pochampally sarees but when I took a round inside the industry and saw how people are actually making that wonderful piece of fabric, the love for the fabric multiplied multiple times.
The industry is a wonderful place to see how the threads are sorted out, dyed, designed and knitted into a fabric. You will see young and old, ladies and men working in group and alone. We had a chance to meet the Marketing Manager there and he also showed us how designs are first made on a piece of graph and then the entire process goes on. It a unique experience to be there.
After the industry visit it was time for shopping. The industry shopping complex had wonderful products on display ranging from pochampally silk and cotton sarees, fabrics for kurtis and shirts, ikkat print bags and accessories etc. You name it and you have it!
Well my shopping soul was still not satisfied and we decided to explore the local weaver’s shops as well. The prices here are surprisingly low and there is a scope of little bargaining is you are purchasing in bulk. Weavers had not only pochampally ikkat silk and cotton varieties but also a Andhra special Kalamkari print fabric in cotton and silk.
Not to mention but I did a lot and lot of shopping there. Thankfully most of them accept cards. There are few bank atms but they did not work for us due to network issues in the village at that point of time. It is advisable to carry your own food and water as the village as no such options except fresh coconut water and roasted corns. The nearest food options are available near Ramoji only. Thankfully we had enough of idilis and dosas.